Peso Pluma

Peso Pluma

Hassan Emilio Kabande Laija, better known as Peso Pluma, is a renowned Mexican singer, musician, and rapper. Starting in his teens, he mastered guitar and crafted songs rooted in regional Mexican music. Early albums like Ah y Qué? (2020) and Efectos Secundarios (2021) brought moderate success, but his singles “Por Las Noches” and “El Belicón” marked his breakthrough, with the latter earning octuple-platinum status. Collaborations like “Siempre Pendientes” with Luis R. Conriquez and “AMG” with Natanael Cano elevated his global profile, placing him on the Billboard Global 200 and Hot 100.

In 2023, Peso Pluma gained worldwide acclaim with “Ella Baila Sola,” the first regional Mexican song to enter the Billboard Hot 100’s top 10, peaking at number four. His album Génesis won a Grammy, and his double album Éxodo (2024) debuted at number five on the Billboard 200. Blending corridos tumbados with Latin hip-hop and reggaeton, he’s credited with revitalizing the corridos genre. By 2023, he became the most-streamed artist in Mexico and continues shaping the future of Latin music.