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FIFTY FIFTY

FIFTY FIFTY

FIFTY FIFTY is a South Korean girl group under the label ATTRAKT. They debuted on November 18, 2022, with their first mini-album, The Fifty. The group’s name symbolizes a “50:50” balance, reflecting the coexistence of “ideal” and “reality” in their artistry. Known for their versatility, they explore genres like dance, pop, and R&B, showcasing their multifaceted talents. Initially a four-member group, FIFTY FIFTY experienced a lineup change in 2024, with new members joining the original member Keena, expanding the group’s presence in both Korean and international markets.

The group gained significant attention with hits like “Cupid,” which charted globally, and their participation in major projects such as the soundtrack for the Barbie movie. Their journey has included challenges, including legal disputes with their agency, ATTRAKT, and subsequent reformation in 2024. This evolution marked their comeback with new releases, such as the mini-album Love Tune. FIFTY FIFTY continues to grow its fandom, TWENY, while building a dynamic discography and reputation in the K-pop scene.

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